-
BEAR RECRUITMENT
The Brief
To create a potential identity for a newly formed recruitment agency.
Bear Recruitment was recommended by us from a friend who we later called to discuss their business and requirements. The managing director explained how she has gained many years experience in the industry and wanted to establish an agency helping individuals find work.
She explained how the great bear star sign inspired her to name her business and she wished we incorporate the star sign in with the brand. She also gave us creative freedom to design ideas that didn't incorporate the star sign just in case they turned out to be strong ideas.
Client:Bear Recruitment
Date:19th, September, 2016
Type:Branding & Identity
Branding
Business Cards
Terms of Business
Typography
Gotham was chosen for it's geometric and professional style when applied making the overall logo attractive and eye catching.
To purchase Gotham, please click here
Gotham: Bold Colours: #222222
The Design Process
-
Step 1.
Contact with the Client
Bear Recruitment was recommended to them from a friend of ours, we exchanged numbers and discussed their requirements. They told us their story and how they're just started up shop. They explained how the business name was inspired by the Great Bear constellation and they wished the branding included some reference to the constellation.
-
Step 2.
Receiving the Brief
While gathering information about the spine of the company, we asked for further information on how the logo could potentially look. They gave us complete creative freedom for the idea generation, but they wished if they could see an idea(s) with the constellation incorporated.
-
Step 3.
Research and Idea Generation
While gathering information about the spine of the company, we set out to research both recruitment agencies in the area along with learning about the Great Bear constellation. With this information, we decided the colour scheme, styles and elements that will be used.
-
Step 4.
Client Review
We created 8 potential ideas for the branding which Bear Recruitment could pick for further development. Mostly all the ideas included a bear element but a few did include the constellation that they requested. They decided the idea with the constellation inside a bear silhouette was the strongest and wished for this idea to be developed further..
-
Step 5.
Revised Ideas
The only feedback we received was to change the font used and the colour of the bear silhouette, they asked if the bear could include a lighter blue centre while the outer colour to be a more darker navy blue. We also placed the title underneath the bear in a single line and centred it to fit.
Completed In
1
Hours
New Staff In Company
1+
Since New Branding
Successful Candidates
120+
Since New Branding
Show Some Love & Share
Let's Talk
We would love to work with you on your design project. Let’s talk about working together.
Call Us
We would love to talk to you. Give us a call on: +44(0) 7597 137172
Email Us
If you'd like to send us an email, our address is: hello@2corners.net