To create a potential identity for a newly formed recruitment agency.
Bear Recruitment was recommended by us from a friend who we later called to discuss their business and requirements. The managing director explained how she has gained many years experience in the industry and wanted to establish an agency helping individuals find work.
She explained how the great bear star sign inspired her to name her business and she wished we incorporate the star sign in with the brand. She also gave us creative freedom to design ideas that didn't incorporate the star sign just in case they turned out to be strong ideas.
Date:19th, September, 2016
Type:Branding & Identity
Gotham was chosen for it's geometric and professional style when applied making the overall logo attractive and eye catching.
To purchase Gotham, please click here
Bear Recruitment was recommended to them from a friend of ours, we exchanged numbers and discussed their requirements. They told us their story and how they're just started up shop. They explained how the business name was inspired by the Great Bear constellation and they wished the branding included some reference to the constellation.
While gathering information about the spine of the company, we asked for further information on how the logo could potentially look. They gave us complete creative freedom for the idea generation, but they wished if they could see an idea(s) with the constellation incorporated.
While gathering information about the spine of the company, we set out to research both recruitment agencies in the area along with learning about the Great Bear constellation. With this information, we decided the colour scheme, styles and elements that will be used.
We created 8 potential ideas for the branding which Bear Recruitment could pick for further development. Mostly all the ideas included a bear element but a few did include the constellation that they requested. They decided the idea with the constellation inside a bear silhouette was the strongest and wished for this idea to be developed further..
The only feedback we received was to change the font used and the colour of the bear silhouette, they asked if the bear could include a lighter blue centre while the outer colour to be a more darker navy blue. We also placed the title underneath the bear in a single line and centred it to fit.
Since New Branding
Since New Branding